Advertising is used by businesses and non-profit organizations to communicate messages about themselves, their products, services and causes. Advertisers create creative and dynamic promotional communication to inform, persuade and remind their audiences.
Media studies provide cutting-edge preparation for students seeking non-traditional careers in mediated communication. Changes in communication Technologyes and media industries have led to the emergence of career opportunities that did not exist a few years ago.
Study begins with a survey course encompassing all aspects of advertising. Study of these theories and practices continues through courses. The Media Studies Program begins with a survey course that reviews the processes, effects and industries in mass/mediated communication. Students learn contemporary theories about how media content and channels affect audiences.
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